In Scott Miller's newest Mess to Success guide, the Franklin Covey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. Every success story begins with a journey. Featuring thirty chapters with lessons such as "A Name is Not a Lead" and "Hire People Smarter Than You," Marketing Mess to Brand Success shares a career worth...

Tap into more than 15 years of award-winning marketing expertise as you embark on a journey to better understand the nuances of marketing and branding. This practical and applicable resource will equip you with the know-how to transform your business approaches and will jump-start your creativity by providing hordes of advice, guidance, and tips to move you closer to finding the clarity you seek. What's your brand identity? What's your place in your...

"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. Brand It Like Serhant...

"With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort--simple, bold ideas that can be immediately understood....

"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--

"This book focuses on the business strategies prevalent in Bruce Lee's life and teachings that helped unlock his full potential. His attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company. To recharge America's creative and entrepreneurial swagger, we need to reexamine how Bruce Lee did what he did. The book draws upon interviews...

"Is your LinkedIn presence helping you to advance your sales, recruiting, or career opportunities? Are you confident in your personal brand and LinkedIn profile? In LinkedIn for Personal Branding: The Ultimate Guide, Long shares how to uncover and present your unique brand and how to become a thought leader on LinkedIn." --Cover.

"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--